Back to School Digital Campaign
Create a back to school campaign that appeals to kids while reassuring parents, combining fun, energy, and a sense of nutrition in a playful visual language.
| Agency: RED M |
concept
This is the heart. Simple and clear :
The concept builds a cheerful visual world where imagination meets everyday school life. Each visual tells a small story turning milk and juice into part of playful adventures, classroom moments, and colorful routines.
Visual Direction
Bright, vibrant color palette to attract kids Playful compositions and expressive elements Blend of fantasy and real-life school moments Youthful, light tone that feels fun and safe
Impact
The campaign strengthened Ramy Milky’s friendly brand image and positioned it as the drink that makes school days more enjoyable, energetic, and fun for kids.
