IRIS African Cup Digital Campaign
The objective was to position IRIS TVs at the heart of the football experience where emotions, excitement, and shared moments come alive.
| Agency: RED M |
concept
Football is not just watched, t’s lived.
The campaign celebrates the collective energy of African football, where families and friends gather around the screen, sharing every goal, every shout, every emotion. The visual world translates stadium excitement into everyday life, blurring the line between the match and the viewer’s space.
The tagline “Les promos علينا، l’ambiance عليكم” perfectly captures this exchange: IRIS delivers the technology and promotions, while the fans bring the passion.
Execution
he campaign was designed with digital performance in mind: – Strong central visual for instant readability – Modular compositions adaptable to static and motion formats – High-impact visuals optimized for social media and screens
Impact
– Reinforced IRIS as a brand connected to national moments and collective joy
– Created a festive, shareable campaign aligned with African Cup excitement
– Strengthened emotional connection between the product and football culture