KEY VISUAL
Designing the main poster used for advertising campaigns (urban display,digital use)
Product: Margarine | Message: مدرسة البنة | Agency: RED M
THE CHALLENGE was to catch the viewer’s eye as quickly as possible and deliver the message with clarity and impact
STRATEGY
After Dima’s TV commercial launch, the client wanted To make a visual that feels like a natural continuation of the TVC, carrying the same warmth, pride, and expertise while standing strong on its own for print, digital, and outdoor use.
My focus was to balance emotion and clarity through direct message, strong lighting, clean framing, and a warm palette that makes the food and product shine. The composition mirrors the energy of the TVC while giving the brand a powerful still identity.
CONCEPT
IMMEDIATE ATTENTION CAPTURE
By structuring the visual from Product → Message → Human → Result, the viewer absorbs the concept in seconds. The key visual becomes not just beautiful, but strategically effective easy to read, easy to remember, and easy to connect with.BUILT WITH A CLEAR HIERARCHY making the communication fast, intuitive, and memorable.
The composition is designed so the product becomes the first thing the viewer notices. Its scale, placement, and contrast ensure it stands out instantly, even in fast-scrolling environments
IMPACT
It went nationalwide, The visual became the bridge between storytelling and visibility it helped Dima strengthen its message as authentic, modern, and proudly Algerian.
