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Aroma Espresso
Packaging
Design a packaging system for coffee capsules that clearly differentiates each flavor while maintaining a cohesive, premium brand identity suitable for retail shelves
| Agency: RED M |
concept
Although the project wasn’t approved by the client, it stands as one of my most refined works.
I crafted Aroma Coffee packaging to embody the warmth, aroma, and sophistication of every cup blending elegant minimalism with rich, sensory tones. The result was a visually striking design that radiated premium feel and timeless taste.
Traditionala
Geometric Heritage Pattern
This texture reflects heritage, craftsmanship, and authenticity. Its precise geometry and warm tones echo traditional coffee rituals and cultural depth, reinforcing the idea of a classic, grounded espresso experience rooted in tradition
Tropicala
Botanical Illustration Texture
This texture visually translates the fresh, exotic, and fruity notes of the Tropicala flavor. The organic lines and natural motifs evoke vitality, warmth, and escape, reinforcing a sense of freshness and sensory richness associated with tropical coffee profiles.
Eleganta
Modern Linear Pattern
This pattern communicates elegance, sophistication, and modernity. Its restrained design and controlled repetition support the premium positioning of the Eleganta variant, appealing to consumers who associate espresso with refinement and contemporary taste.
OTHER PROPOSITIONS
