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PANKIKA BURGER
PANKIKA Burger is a ready-to-eat sweet snack product combining the softness of pancakes with indulgent flavored fillings.
The goal of this project was to create a packaging system that feels playful, appetizing, and instantly recognizable on shelf, while clearly differentiating between flavors.
concept
– Built around a “milk & joy” universe (softness, comfort, sweetness)
– Strong focus on instant flavor recognition<br>- Balance between
– Emotional appeal (fun) and functional clarity (readability)
Visual System
Bold, central logo → strong brand anchor across all variants
Color-coded flavors:
Chocolate → brown (rich & indulgent)
Strawberry → pink (sweet & playful)
Banana → yellow (fresh & energetic)
Vanilla → blue (soft & creamy)
Product as hero → soft lighting, realistic texture, high appetite appeal
Supporting ingredients → reinforce flavor authenticity (fruits, chocolate, vanilla)
Milk splash base → communicates freshness & softness
Cow pattern → recognizable brand signature + dairy reference
Clean hierarchy → quick readability from distance
